Aug 1, 2013

Scenic Tours introduces a fourth tier to their loyalty program


This new level will be Emerald and is for guests who have undertaken an extraordinary 15 trips of brochured product or who have travelled 250 days with Scenic Tours. 

​The Scenic Tours loyalty program, Scenic Club, was established in Australia in August 2008 to reward and recognise past guests with some fantastic benefits. The program offers different levels of membership, with guests reaping rewards after their first trip, earning the Scenic Club Gold status. Member-only savings, $200 discounts and a dedicated help desk are some of the perks. The Platinum level adds free limousine transfers before and after the trip and complimentary pre or post-nights (and more), and the Diamond level includes wonderful gifts choices and Diamond-level member events (and more). Scenic Tours General Manager of Sales and Marketing, Michelle Black, said “After speaking with our past guests at recent loyalty events, we discovered there were many who had undertaken an extraordinary number of tours and had reached the maximum tier level. We realised the growing need to reward these most experienced guests with some exclusive additional benefits, so we have introduced Scenic Club Emerald.”

In addition to the benefits of Gold, Platinum and Diamond members, Scenic Club Emerald guests will receive the highest recognition and priority throughout Scenic Tours including a dedicated email address, a sterling silver designer lapel pin and a branded leather document wallet, and a choice of luggage and pre tour gifts such as a full size Emerald suitcase. On board Scenic ‘Space-Ships’, they will receive multiple access to the invite-only chef’s degustation table, Table la Rive, and fine dining Portobellos restaurant, as well as vouchers for the Wellness Centre and laundry. Emerald members will also receive further vouchers, hotel upgrades and welcome home hampers.