The Scenic route to global success
From humble beginnings to world-renowned luxury cruise and tour operator, in 2016 Scenic celebrated 30 years as a leader in its field. The Scenic team has worked tirelessly to earn a world-class reputation for creating and delivering the ultimate cruising and touring itineraries for travellers who seek wondrous experiences and exceptional 5-star service.
Founded in Newcastle by Glen Moroney, the company started in 1986 with coach tours operating throughout Australia. In the early 1990s this expanded to New Zealand, followed by Norfolk Island in 1997 and Southern Africa in 1998. By the end of the decade Scenic started hosting tours to Canada and Alaska and thanks to our on-going commitment to ingenuity and a passion for travel we were soon the leading touring company in Canada and Alaska.
Throughout the early 2000s new destinations across Europe and Russia, throughout Asia and South and Central America were soon part of our tour itineraries.
A new and historic chapter commenced in 2008 as Scenic took on the exciting world of ship-building.
Our first exclusive, all-inclusive Scenic Space-Ships were launched on Europe’s waterways; more akin to floating hotels, it wasn’t long before guests were flocking to experience private balconies, world-class dining and butler service.
Over the next seven years we continued to grow our Scenic Space-Ship fleet as well as upgrading our existing ships to bring the ultimate in luxury to all our river cruising guests. In 2016 we have a grand total of 20 ships sailing across Europe rivers including, the Main, Rhine and Danube as well as on the Volga River in Russia. We’ve come to be known as the France River Cruise Specialist with ships on the Seine, Bordeaux, Saône and Rhône rivers and in 2016 we began sailing through beautiful Portugal on the Douro.
Our first foray in South East Asia River Cruising happened in 2016. Scenic Spirit launched in January 2016 and provides an unsurpassed level on luxury on the Mekong River. Scenic’s newest river cruise ship, Scenic Aura, launched on Myanmar’s Irrawaddy River in September 2016, offering the ultimate in pampering whilst on board.
In 2015, as we prepared for a new chapter that would take us into a whole new travel realm, Scenic Tours went through a significant rebrand. The new Scenic brand focuses on the sense of wonder we give our guests.
And wonder is certainly what we hope they felt with the launch in January 2016 of our most exciting and ambitious chapter yet – Scenic Eclipse. The World’s First Discovery Yacht sets a new standard for ocean cruising. Taking guests to places previously thought inaccessible, it’s equipped with two on board helicopters and a seven-seat submarine. With an on board Discovery Team, a range of shore excursions and unparalleled luxury and service, the World’s First Discovery Yacht truly eclipses all expectations.
Australian made, global reach
Still completely and proudly Australian-owned, Scenic now has offices across the globe, two sister companies, Evergreen Tours and Emerald Waterways and at the grand old age of 30, is looking towards an exciting future.
Scenic is a member of ICCA (International Cruise Council Australasia), IATA (International Air Transport Association) and is ATAP Accredited (Australian Tourism Accreditation Program) which validates its strength, capabilities and international presence. Scenic has been the recipient of national and international accolades from the industry and its partners, as well as recognised within the industry for its exemplary product and operations.
In 2016 Glen Moroney was welcomed into the Cruise Lines International Association (CLIA) Hall of Fame for his pioneering work in the rapidly growing river cruise sector.
After 30 years in the business, Scenic is still as passionate about travel and committed to guest satisfaction as it was in 1986. Scenic goes to the Nth degree to ensure its guests have the holiday of a lifetime.